Promote your practice—locally and globally
Increase referrals
You may think of your practice as local, and your reputation as something that builds by word of mouth—on a local level. It does. But the truth is: You never know where your next referral or opportunity will come from.
In our "global village" the rules and the boundaries have changed. Through an online presence, people everywhere can learn about the important work you do, your specialties and offerings. Your referral sources have access to the Internet, and they will use the information you provide on your Web site to determine who they will send to your practice.
Establish your expertise & enhance your reputation
Do you lead seminars? Have you written books, articles or white papers about a particular subject area? Are you looking for opportunities beyond your local area?
An online presence is an excellent way to define yourself as an expert. Whether you're a psychologist with a book or seminar to promote, a physician with expertise in nutritional approaches to ADD, an attorney who specializes in intellectual property law for creatives, an IT professionals or a financial planner who helps people invest in socially responsible ways, a strong presence on the Web can help you establish credibility as an expert.
Save time...and spend it doing your real work
A Web site delivers your information 24 hours a day, 7 days a week while you go about your business. It can explain the nature of your work, how you think about the work you do, the successes you have had, and the special expertise you offer to your clients.
It can streamline your practice and save face time by offering clients downloadable forms, directions, handouts and more.
While your site educates the public, you can be doing what rewards you most, your work.
Educate your clients
Educate potential clients/patients about the value of your professional services, and the importance of choosing a qualified professional. By providing information about the nature of your practice, you will attract a better-informed and more appropriate clientele. Your Web site can also help your clients help themselves by providing links to useful resources.
For more information about the advantages of having a professional Web site as a solo practitioner or a group practice please email.
Examples of Web Sites for Professionals
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