Asking the right questions is one thing. Listening with a trained ear for your answers is another thing entirely
- Do you really need a Web site?
- What are you hoping to achieve by having a Web site?
- Who is your audience? What will they be looking for?
- What is the purpose of your site?
- What look and feel will attract people to your Web site and keep them there?
- What kind of information do you need to provide your visitors to meet your goals?
- etc.
Most people seeking a Web presence have only a vague sense of what they want their site to accomplish.
There's a whole realm of subtler information buried under the easy first answer.A Web designer who is also a trained in the art of clarification can dig deeper for the information needed to build a Web site that captures the soul of your work, flows intuitively and logically, and anticipates the needs, intentions and even the objections of your visitors.
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