Dr. Hutchinson's Blog

If there were such a thing as "Dr. Hutchinson's Blog," you would have been taken to a location in the blogosphere-- that area of the Internet where blogs live. But since there is no such blog at this time, you have been brought here for some information about Blogs and what they are and can do.

A Blog (aka Web Log) today is the up-and-coming method for having an ongoing two-way, online conversation with the public.

A Web site is usually a static medium and is often the best way to share information that doesn't change very often over time. In order to update the material on a Web site, you will need the help of a Web professional or special software. This may not be how you would like to spend your time.

A Blog, on the other hand, is a dynamic entity. It's like an ongoing journal or newsletter or marketing device that you can easily update yourself. If you know how to use a Web browser (e.g. Internet Explorer, Safari, Netscape, etc.) you can easily change the content of your Blog, and on a daily, weekly or as needed basis.

A Blog can be set up to link to your Web site and to flow seamlessly from it visually. It is an ideal way to list your events, seminars and workshops that may change on a frequent basis. It is also perfect for sharing your ongoing musings about your work (or anything else).

A Blog is ideal for putting your Web site on the map. Search engines (e.g.Google, Yahoo, etc.) are what frequently drive visitors to your Web site. A Blog is the perfect way to get the attention of the search engines. When you Blog (verb) your postings becomes part a large blogging community. And the search engines love Blogs because they are dynamic and change frequently. As a blogger, your Blog will also grap the attention of the engines, and your messages will attract more visitors and more attention. When you link to your Web site from your Blog, then all the information on your site will, by association, become more available.